Google recently announced that it will soon roll out a new version of its Android Market for smartphones running Android 2.2 and above. In addition to a refreshed look and feel, the company stated that it is adding video rental and book purchasing apps to the market.

The new video app will allow Android users to rent and stream movies instantly from their handsets. The service, which starts at $1.99, will also be able to sync with Android-based tablets and the web, so users can pause the video on one device then pick up where they left off on another.

The company will also link book purchases with users' Google accounts. Similar to the movie rentals, Android users can put down a book and instantly pick back up on the same page on a different device.

The new Android Market is available now in the United States, and Google said it expects to push the update out worldwide in the coming weeks.

The addition of movie streaming, in particular, is likely to be popular with Android users. In a recent survey conducted by Nielsen, 26 percent of respondents indicated they had used a video or movie app within the last 30 days.