The Apple iPad has continued its rein over the tablet market this year, and according to a recent study, will continue to do so for the foreseeable future.
Gartner Research has indicated that the iPad will take a larger share of the market than previously expected, despite new Android operating system-based devices with cutting-edge features and the recent announcement of a fully web-enabled tablet from Amazon, the maker of the popular Kindle.
"We expect Apple to maintain a market share lead throughout our forecast period by commanding more than 50 percent of the market until 2014," noted Gartner's vice president of research, Carolina Milanesi. "Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen."
Although iPad accessories and devices are expected to take the majority share of the market – accounting for nearly three-quarters of sales in 2011 – the percentage is down a few points from 2010 numbers. This doesn't indicate a drop for Apple, as the tablet market is still expanding, but may simply reflect the growing number of options available to consumers.