As we all know Apple does fairly well with it’s retail in the mobile phone industry. It may not have occurred to people that although Apple does not necessarily sell the most units on the market it does lead the market in earnings and every other subcategory other than units. Despite the large gap in unit sales by any other company Apple still continues to earn more than them and uphold it’s high market value. I found this to be very surprising however if we do take a quick look around it is not only the devices made by Apple spurring this but also the apps made for all of their devices.