After a rumor-filled summer and endless speculation on design, release date and price, Apple has finally announced an iPhone conference event for October 4.

For the past few weeks, sources have hinted that the event would take place on that date. The conference is big news for the company, not just as a possible reveal of the iPhone 5, but also as the first major media affair for new CEO Tim Cook. Steve Jobs, who recently relinquished the position to be company chairman, was at the helm of Apple throughout its rise from an obscure tech company to one of the world's largest corporations.

"Let's talk iPhone," the press invitation read for the conference at Apple's headquarters in Cupertino, California. Although further details have yet to surface from official channels, reporters and tech industry professionals are hoping for a glimpse of the device that is expected to be a major new competitor in the smartphone market and spur the creation of a number of new mobile phone accessories, should rumors of design changes hold true.

Although Apple has yet to produce a release date, the iPhone 5 is likely to hit shelves within a few weeks following the conference.