Rather than just finding an awesome new app and having to message your friends or show them when you meet up, why not simply purchase it for them and send it to them as a gift. This feature will not only let you send apps you like to family and friends, but it will give parents more control over what their children purchase or subscribe to on their Blackberry. I personally feel that this is going to be a big step in Blackberry App World’s success as an application marketplace. Hopefully this will be successful in it’s launch because like most other Blackberry features and phones it is something that is either love or hate.

Sources: Engadget MobileBurn RIM