On October 26, the Nokia World conference event took place in London, England. A number of major announcements and product unveilings occurred, most significantly the first public glimpse at Nokia's first smartphones equipped with the Windows Phone mobile operating system.

According to the Telegraph, specific details about the products being revealed remained scarce, as Nokia has not yet made any such information publict. Numerous rumors uncovered potential names for the new devices, including the 800, Ace and Sabre. Unnamed sources claimed to have seen the phones and were impressed, saying that they should aid Nokia in a transition out of its recent market difficulties.

The news source reports that the new phones, which turned to be named the Lumia 800 and Lumia 710, and related smartphone accessories are unlikely to hit the shelves of U.S. stores before the end of 2011, expected instead to debut sometime in early 2012. They will be competing with a number of new devices from other manufacturers, including the Samsung Galaxy Nexus, Motorola Droid Razr and Apple iPhone 4S.

Close attention will be paid to the outcome of the Nokia World event, according to the Wall Street Journal – many are looking to see if Nokia has what it takes to face off in the market against its competitors.