Intel has just hired Will.i.am as there new “director of creative innovation.” Will.i.am is going to begin working directly on new technologies, music, and tech advocacy. This seems more like he will be going around advocating Intel instead of actually sitting in working with developers to make anything new. Interestingly enough this seems to be much like the relationship that Lady Gaga has with Polaroid. We will have to see in time if this is actually something that will add to the company or if this is a means of gaining a very well known advocate for their company. I personally think that this is all for the sake of simply having him there since things such as mega-giga-bass, one of his ideas, does not really exist and barely even makes sense as I am sure many of his other ideas will either.