We all know that companies do not want to keep the unlimited data plans going and Verizon is no exception. Many were afraid that for the iPhone 4 they would stick to the tiered system and not offer unlimited data like they said they would, but luckily they said it will still be a limited time offer. Lowell McAdam, Verizon’s COO, has expressed how unlimited data will be temporary and it will be a very quick transition back over to the tiered data plan. Personally I feel that the iPhone is just not the same phone that it can be unless it has unlimited data. It may be costly for the company, but they should stick to what will make the phone the best it can possibly be.