Windows Phone occupies a position in the smartphone market considerably smaller than that held by iOS or Android. However, the latest upgrade to the system, referred to as "Mango," may make it more popular than it has been in the past, according to the Seattle Times.
The news source reports that in the second quarter of 2011, Windows-powered phones accounted for slightly less than 2 percent of total smartphone sales in the world.
However, Andy Lees, president of Microsoft's Windows Phone division, believes that the time is right for the mobile OS to rise on the shoulders of the upgrade that is officially known as Windows Phone 7.5. Research firm International Data Corporation projects an increase to a 20 percent share of the smartphone market by 2015.
Mango adds about 500 new features to Windows Phone and provides a user experience that, according to Lees, is more simple and fluid than that of other, comparable systems.
"The more capabilities we add into our phone, the more delightful it becomes to use because you seem to have more at your fingertips without the clutter and confusion of the other platforms," Lees said, according to the news source.
According to Daily Tech, several upcoming Windows Phone-equipped smartphones are going to feature dual-core processors and high-speed 4G internet access, in addition to featuring numerous innovative smartphone accessories.