The rate at which mobile users are consuming data is high and growing at a rapid pace, with users of iPhone and Android-based devices leading the way, a new study from Nielsen found.

According to the report, the average smartphone user consumed 89 percent more data in the first quarter of 2011 than in the first quarter of 2010, with average consumption growing from 230 megabytes per month to 435 megabytes.

The rise of app-friendly phones, such as the iPhone and Android handsets, are the major culprits for the sharp increase, the study found. Android users consumed an average of 582 megabytes of data per month, while iPhone owners used 492 megabytes each month.

This growth also highly attributable to the rise in smartphone ownership. As this trend continues, the research firm noted, it could have a serious impact on wireless carriers, as they figure out new ways to address the ever-increasing rate of mobile data consumption.

Given the soaring popularity of Android, data consumption among its users is likely to continue to climb rapidly for the foreseeable future. According to figures from IDC, Android will account for 43.8 percent of the global smartphone operating system market by 2015.