All stock Android devices come with haptic feedback turned on when you take it out of box just like any other touch screen phone, but it would be much better to be able to incorporate it better with apps and movies. Immersion’s MOTIV seems to be trying to fix this problem by trying to incorporate into normal Android devices. MOTIV takes your music or movies and then tries to add haptics where it believes they belong. This would make for something that is nice when you are using apps which involve a lot of different touches such as a guitar app. Personally though for many of us we do not enjoy all that much haptic feedback and that is why we tend to turn it off on our phones. The idea is good, but with the different motors used for vibration on your phone it could be a little bit of an issue for everyone to use.