Mobile users have apparently forgotten the days of dial-up and 56k modems, as a recent study revealed that many consumers have lofty expectations for the mobile web which are not being met.
In a survey of more than 4,000 global mobile web users, 74 percent of respondents indicated they were not willing to wait more than five seconds for a website to load on their mobile devices. Sixty percent said they expected a mobile website to load within three seconds.
Furthermore, the study revealed that mobile web users do not tend to be very forgiving. According to the report, 78 percent of respondents said they were not willing to try a mobile website more than twice if it did not work initially, and 80 percent answered similarly in regards to mobile apps.
"Poor performance is preventing many companies from taking advantage of the opportunities being provided by increased mobile access," said Steven Tack, CTO of Compuware, which published the report.
As smartphones and tablets become more popular, consumers are spending more time browsing the mobile web. According to a recent study from Flurry Analytics, American smartphone owners spend an average of 74 minutes per day accessing the mobile web.