The battle for smartphone market dominance continues on, with Apple and Google apparently leading the way. However, as a recent ChangeWave report suggested, Microsoft isn't about to sit idle and watch the world pass it by.
According to the new study, iOS users are reportedly the most satisfied in terms of mobile operating systems. In a survey of more than 4,000 North American consumers, 70 percent indicated the were "very satisfied" with the mobile OS. By comparison, 50 percent of Android users responded similarly.
Microsoft's Windows Mobile and Windows Phone 7 operating systems combined for a user satisfaction rating of 27 percent. However, when observed separately, 57 percent of Windows Phone 7 users said they were satisfied with their mobile OS, while only 14 percent of Windows Mobile users responded in kind.
As ChangeWave pointed out, these findings are encouraging for Microsoft, which has traditionally struggled in the smartphone market. Going forward, however, the software giant may find it is better prepared to compete against the big two.
According to Gartner, Microsoft will enjoy nearly 20 percent of the market by 2015, but Google will continue to dominate with nearly 50 percent of the market.