Although much has been made recently of Nokia falling behind in the smartphone market by comparison to manufacturers like Samsung and Apple, the Finnish company has made several moves of late intended to advance its standing. Last week, it unveiled the newest additions to its smartphone product line, all running on the Windows Phone mobile operating system, and on November 1 stated that these devices would reach U.S. store shelves in early 2012.
According to Bloomberg, the company's CEO, Stephen Elop, announced these plans in an interview where he stated a need for significant growth in the U.S. as well as in the overall mobile device market.
"Our intention is to come back in the United States and grow [a] significant share in this market," he said. "We know we need to get volume moving and we need, from that, to develop economies of scale. And then as we do more and more differentiation, we expand [our] gross margin."
The phones that are intended to propel Nokia back to the forefront of the smartphone market are the high-end Lumia 800 and mid-range Lumia 710, with additional, cheaper devices and related smartphone accessories in the works.
PCWorld reported that upcoming Windows Phone-powered Nokia mobile devices would use dual-core NovaThor processors, manufactured by ST-Ericsson.