While early reviews of Nokia's latest smartphones, the Lumia 710 and 800, have been largely positive, it remains to be seen if the devices can help the Finnish manufacturer regain its lost ground in the smartphone and smartphone accessories market. However, Niels Munksgaard, one of Nokia's high-level marketing executives, believes that the phones will appeal to the youth market.
According to PCWorld, Munksgaard, the company's director of portfolio, product marketing and sales, believes that Nokia's Lumia devices can attract the attention of young people uninterested in the dominant smartphone platforms like Android and Apple iOS.
"Everyone has the iPhone," he told the news source. "Also, many are not happy with the complexity of Android and the lack of security." He went on to state that the mobile device marketplace is full of devices that appear overly similar, a handicap that he and his company believe the Lumia line will avoid.
Nonetheless, it is clear that Nokia will have to perform extremely well in the market to approach the heights of Apple and Android – particularly the latter, as it assumed the position of the top smartphone OS approximately a year ago and has not fallen since.
CNET reported earlier this week that Nokia had conducted tests of a 4G LTE-enabled model of the Lumia 800, hoping to pitch it to U.S. carriers like AT&T and Verizon.