Research in Motion (RIM) announced a decision to take an alternative approach for its newest move in the smartphone and smartphone accessories market. The company famous for the BlackBerry plans to offer its BlackBerry Mobile Fusion email platform to smartphones on competing operating systems like iOS and Android, to businesses looking to provide employees with mobile work platforms.
According to Bloomberg, this move is being viewed as a small step on the right path for RIM, but not necessarily enough to point it in a direction out of its current market troubles. Garnter analyst Phil Redman commented on this, while still confirming the advantages of diversifying BlackBerry Mobile Fusion.
"The big advantage RIM will have is the idea you can not only manage your BlackBerry but manage your other platforms from a single console," Redman told the news source. "In the end though, it's not going to help them sell more BlackBerrys and that's what they need to do."
Companies deciding to use BlackBerry Mobile fusion servers will be able to support the mobile devices of up to 10,000 employees. The platform is currently undergoing tests with manufacturing and pharmaceutical firms.
The Associated Press reported on November 28 that investment bank Sterne Agee downgraded its rating of RIM's stock from "buy" to "neutral," due to intense competition from rival companies.