A new study from Flurry Analytics found American smartphone owners are spending more time accessing apps on their handsets than they are browsing the mobile web – a stark contrast to just 12 months ago.
According to the study, the average smartphone user in the United States will spend 81 minutes each day using mobile apps. Conversely, the research firm estimated mobile users would spend an average of 74 minutes per day on the web.
While use of both mobile apps and mobile web are on the rise, the former appears to be growing at a much faster pace. According to Flurry, smartphone owners spent just 43 minutes accessing mobile apps each day last June, while they spent 64 minutes browsing the internet.
"This stat is even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms," wrote Charles Newark-French on Flurry's official blog.
Though mobile app usage may be outpacing the web, both are contributing to an explosion of data being consumed through mobile devices. According to a recent Nielsen report, mobile data consumption is up 89 percent from a year ago.